Sounds of Silence for Van Cleef & Arpels

Panorama wall at Van Cleef & Arpels, Place Vendôme, Paris
400 cm x 215 cm, in Tyvek (by Dupont)

Design: Sounds of Silence / Petra Eichler + Susanne Kessler
Light Design: Gregor Knueppel
Sound Design: Martin Bott
Client: Van Cleef & Arpels

Since November 2007, the Van Cleef & Arpels' flag ship store at Place Vendôme, Paris, has been transformed into a magical wonderland by Sounds of Silence. On display for the duration of the Christmas Season 2007/2008, the Sounds of Silence concept of big paper forest installation has been scaled down to fit into the outdoor vitrines of Van Cleef & Arpels. Paper cut outs of enchanting landscapes form the filigree narrative stage for Van Cleefs elaborate jewellery. Insprired by the client's jewellery; old school christmas tree decorations; a bit of old Walt Disney movies and Alice in Wonderland, the display includes motifs of fairies, rose de noel and magical birds. Inside the boutique, two big vitrines and a panorama wall in the dining room feature paper snowstorm and magic deers.

Big indoor window at Van Cleef & Arpels, Place Vendôme, Paris
150 cm x 200 cm, in Tyvek (by Dupont)

Each paper display is accompanied by an etheral and ever-changing LED light sequence, programmed to recreate a wintery lighting atmosphere and enhance the effects of the cutout silhouette. Heard all over Place Vendôme is the haunting sound of bells, snow blowing and whispering specially created by the sound designer to transport passerbys into a world of magic.

[images and text provided by Sounds of Silence. Thank you Susanne!]

The display is located at Van Cleef & Arpels, 22, Place Vendôme
75001 Paris, France; Tel: (33)1 5345 4545. For more information, visit Sounds of Silence and Van Cleef & Arpels.

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